Beet juice, corn provide an edge for innovative deicers

Applied to area roadways

February 26, 2015
By MIKE DONAHEY - Staff Writer (mdonahey@timesrepublican.comTimes-Republican
Beets and corn are renown as a healthy vegetables, but when mixed with other deicers, they can effectively melt snow and ice too.

For proof, just ask Chad Lynch, director of marketing and graphic design of SFG Iowa headquartered in Knoxville.

Lynch and an associate where in Marshalltown Wednesday demonstrating two road deicers containing beet juice, corn, and other products.

Article Photos

An employee of SFG Iowa left, adjusts machinery which had applied Husker Plus, and another winter treatment solution for roadways consisting of beet juice and de-icing products on Merle Hibbs Blvd. and neighboring streets Wednesday morning. Looking on is Rick Legg, a city of Marshalltown public works employee who was monitoring the effort.

Their visit was timely, with 3 to 7 inches of snow forecast accompanied by dropping temperatures.

Early Wednesday they tested their products on a county roadway under the supervision of Marshall County Road Maintenance staff.

Later in the morning, with snow flying and temperatures dropping, the performed a second test on a portion of West Merle Hibbs Blvd. and surrounding streets viewed by Marshalltown Public Works employee Rick Legg.

The solutions immediately began melting snow on West Merle Hibbs Blvd.

"Both products have potential," said Jeff Roads of Marshalltown Public Works. "They did a good job of melting the snow."

Roads said he will be evaluating product costs and other factors.

Both tests used the "Rockford blend" and "Husker Plus" another specialty product, containing beet juice and corn.

Lynch said the Rockford blend is used by by many of Iowa's larger cities and those in surrounding states.

In promotional information provided by Lynch, the company highlighted a number of its products, as renewable, safe for the environment and metal vs. other deicers which it claimed accelerate metal corrosion on bridges, damages vegetation, and becomes less effective with lower temperatures.

The Knoxville based company has found a strong niche market among city and county governments that are concerned about the environment and cost savings.

Lynch said the company has satisfied costumers throughout the Midwest and elsewhere.

SFG also sells granular products.

For more information, contact Lynch at 641-891-8560 or


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